Rockets of Awesome is the latest and greatest when it comes to shopping with the little ones. No more chasing kids down aisles, packing up the stroller, or dealing with a public tantrum. Rockets of Awesome brings stress-free and stylish shopping right to your doorstep through their website.

Now who’s excited to go back to school shopping?

Take a read through our Q&A with Rachel Blumenthal, Founder of Rockets of Awesome, to learn more about the new way to shop!

Q: What was your biggest inspiration to create a business like Rockets of Awesome?

As a mom, I’ve always been frustrated at having to choose between style and value when it came to my kids clothes. I also can’t keep up with the demand of how quickly they grow. The minute I had unpacked the boxes of e-comm orders, my son was telling me his pants were too short, and my daughter’s belly was hanging out of her tops (#momfail). Through my own experiences and hearing the same from the Cricket’s Circle community, I knew I could come up with a smart solution. I set out to create a highly personalized, thoughtful experience to replace the disjointed, time-consuming process we have been forced to endure for so long. Rockets of Awesome delivers stylish, high-quality kids clothing at an incredible value – and takes an errand off every parent’s to-do list.

For kids that are particular with their outfits, are they able to select specific items? What about those that have no idea what they want to wear – how do you select clothes for them?

As the shopping solution for parents, our truly personalized experience simplifies the process of shopping for awesome kids clothing – from end to end. When a customer takes the style quiz on our site, they can indicate their kids’ preferences from style to color to fit and more. If their child doesn’t like red, they’ll never see a red item in their box! After receiving their first box, keeping what they want and sending back what they don’t, they’ll be able to shop a la carte in their own personalized shop, curated based on their kids’ preferences. Unlike any other brand, we’re really here to simplify and personalize the shopping experience to deliver high-quality, stylish pieces that parents and their kids will love – all at an incredible value.

While kids and parents aren’t able to select pieces for their box, we’re able to quickly cater to our customers’ wants and needs using data from their preferences and purchases to inform future collections. Combining customer driven curation with insights from our team of talented in-house designers, we’re able to continuously deliver a thoughtful assortment of outfits parents and their kids will love. And of course, if you see something you love on the playground that isn’t in your box or shop, we’ll do our best to get it to you.

What’s inside a shipment from Rockets of Awesome and what will the customer be charged for?

Each box includes 12 items. There’s no commitment – keep what you want, send back what you don’t. There is no fee to join (and no styling fee or any other fee for that matter), you only pay for what you keep. There’s literally no catch, everything we do is to simplify the lives of parents and deliver our customers the type of experience we want ourselves.

If a customer decides not to keep the clothes, how does your return policy work?

Customers have 10 days to return the Rockets of Awesome items that weren’t a fit. Returns are tracked, and once received, Rockets of Awesome will charge the customer only for the pieces they decided to keep.

What makes Rockets of Awesome different from other online clothing companies?

Rockets of Awesome not only makes shopping much easier for parents end-to- end, but also designs stylish, high quality-kids clothing at an incredible value. We give parents the best of all worlds – personalization, membership cadence, and on demand e-commerce all through a vertical brand. Producing our own product enables us to quickly tweak design according to customer feedback, and selling it direct to consumer allows us to price pieces at an exceptional value. We truly want to simplify the lives of parents and do the work for them.

Written by our Marketing & Social Media Coordinator, Taylor Bell