Allie Egan is the Founder and CEO of Veracity Selfcare and member family of Bell Family Company. In our Q&A she talks about life as a working parent and the story behind Veracity. Learn more about her impressive journey below.
Let’s start with hearing about your experience as a working parent!
Q. The question we all want answered is how are you juggling being a woman start-up business owner and a mother of two young children? What’s the biggest challenge from your perspective and how are you overcoming it?
A. The struggle is that you’re always working! I love my kids dearly and would not give them or my business up for the world, but as soon as I walk in the door after a full day of work I’m right back on the clock. This leads to two main challenges 1) carving out time for your own mental clarity and 2) trying to nurture your relationship with your partner behind schedule management. I don’t have all the answers, but the two main things I try to do are 1) being fully present in each job (aka mom at home, CEO at work) when it’s time for that job and 2) making time every day for at least a moment of joy. For me this can be a run, a dance party with my kids or a glass of wine with a friend post bedtime.
Q. What are the top 3 things you’ve learned about yourself being a working mom?
A. 1) You will never have time for everything. 2) Don’t hype moments to be too perfect in your mind. You never know when a cold or fatigue or just a grumpy mood might set in with kids so give yourself grace that what you plan may not turn out as planned. 3) I love leaning into fun kids stuff like jumping on a trampoline, playing hide and seek or coloring bring me simple but real joy.
Now tell us about Veracity!
Q. What’s the philosophy behind Veracity?
A. At Veracity, our mission is to empower women by providing them with the knowledge, tools and support they need to understand and balance their hormones effectively. We believe that when women are equipped with the right information and resources, they can unlock their full potential, both in terms of physical vitality, glowing skin and emotional well-being.
Our products are designed to create a healthy body and skin ecosystem for results that last. We only formulate with clean ingredients, free from hormone disruptors and toxins — a health first approach with clinically backed results. Our skincare is also safe for all life stages, including pregnancy and breastfeeding. You should never have to compromise results for your health.
Q. Why is it important that women keep track of their personal hormone levels?
A. Hormones influence every aspect of your health — from skin, hair, nails, mood, energy and metabolism to sleep and sexual health. More than 80% of women have a hormonal imbalance. At Veracity, we believe that if you have the knowledge and understanding of the state of your hormones, you can uncover the root cause of your skin and health issues — big and small — and unlock the best version of yourself.
Q. What are 3 things every woman can easily do today to protect herself from harmful everyday toxins?
A. When it comes to looking and feeling your best, what I’ve found is it’s less about what you add to your routine and more about what you remove from it. Endocrine disrupting chemicals, or chemicals that interfere with your hormones, can wreak havoc on your metabolism, energy, mood and skin. The easiest way to remove them is by using EDC free skincare, like Veracity. Next, eliminate plastic products where you can (e.g., food storage, plastic packaging, plastic baby bottles). Then, maximize your gut health with whole foods, breakfast in the morning and a probiotic (I’m obsessed with our BioEvolve Probiotic) which will help rid your body of toxins and excess hormones.
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