Let's Hear It for Women Entrepreneurs

I was destined for success in a conventional track. I would work hard in grade school, get into a good college, and graduate with a great job in graphic design that would sustain me for decades. Yes, the product of two business owners, hailing from a long lineage of innovators, entrepreneurs, and scrappy survivors looked forward to a nice, stable, corporate career.

I spent the better part of my employment feeling like a square peg in a round hole. Not only was I an entrepreneurial female at heart in a male-dominated industry, but also, I am someone who values good work in addition to hard work.

In hopes that it would provide me with better opportunity, I exited corporate life to work in startups. During my tenure I did time as a designer, software developer, and product manager. Five positions later, I finally figured out what role I was intended to fill: business owner. Shocking, right?

My favorite part about being a business owner, aside from the obvious of setting my own hours, and taking calls #inmyCalvins, is the same thing that drove me to starting my own web development and design business. As an employee of other companies, I found myself constantly frustrated having to sacrifice quality in favor of getting things out the door rapidly. So, the greatest perk of being my own boss and running my own operation is having total autonomy to set and adhere to my own high standards, and treating each project with care and attention to detail.

When I first set out, I was a diehard member of the “Ya Ya WomenInTech Sisterhood”. I was frustrated with the way I was treated as a female in a male-dominated industry. I felt singled out and demoralized by what set me apart. I was disenchanted with being the only female manager in a room of C-level men, so I left, and sought opportunities and partnerships where I could leverage what made me different.

Women bosses, nay, women EMPLOYEES are important because we bring something different to the table; women tend to be more empathetic, pay closer attention to detail, and even problem solve differently (not necessarily better, just different) than their male counterparts. Research shows that gender diversity isn’t just good for moral, it’s good for the bottom line too! Gender diversity is a crucial ingredient when it comes to true innovation. Women and men are objectively and fundamentally different, but it’s not a bad thing. While some may refer to this as “an inability to see eye to eye”, I see it as a great opportunity for collaboration.

I practice what I preach at my business Stacks and the City. We believe in diversity, but not without the advocacy of women in tech and leadership.

I’m no stranger to being the odd person out, and while I resisted it for a long time, learning to grow and accept unconventionality as a superpower is the best thing I’ve ever done for myself and my career. It’s important for us all to reward each other for what makes us different (not just in terms of gender), for the future of innovation as well as acceptance.

Rachel-Stakin

Written by our guest blog partner, Rachel Shatkin, Founder of Stacks and the City