It is 3:25 a.m. and I’m awake. Four years ago the only time I was up at this hour was to dance at Southside (a then fun night club).

Nowadays, I spend these hours cruising through Facebook, responding to the mass texts from my sisters, and brainstorming new business ideas while I check my six e-mail accounts. Rather than swiping right on Tinder, I’m clicking “interested” to childcare providers and recruiting new sitters and nannies. So really, not much has changed.

As my fellow first time mommy pal would put it, “This sleep deprivation thing is no joke, huh?”

I know we are in an on-demand world now; on-demand babysitting, car services, grocery shopping, etc., BUT on demand breast feeding?!

I had no idea what I was in for. As coached by the doctors and nurses where I delivered, my baby basically regulates his meals and is fully in charge. When he begins rooting or making this snap sound with his mouth – it’s go time. A cry is SOS.

I keep track of each feeding, well, I did at first, now I can’t remember where the note pad is half of the time.

This on demand stuff happens every two hours or so, except at night when he gives me about 3-4 hours of relief. It’s weird how no one told me about this when I was expecting.

Written by our Founder & CEO, and new mom, Lindsay Bell!